Minding Your Business

Profits that Restore the Planet

By Horst Rechelbacher, founder of Aveda and Intelligent Ingredients

Earth Aware Editions (2008)

One of the pioneers of sustainable business, Aveda founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from creating a merger between self, community, and environment. He calls on readers become “eco-preneurs,” reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism. A profound and poetic manifesto for social responsibility in business. 

“Shines a bright light on the path to enlightened capitalism . . .

In his brilliant book, Horst paves the way for a new humane, ethical, and sustainable model of business and success. It is essential reading for visionary entrepreneurs and corporations who want to create success while making a difference in the world. Horst is paving the way for what in the future will be wisdom-based economies in a wisdom based, sustainable, just and peaceful culture focused on the well-being of all.”

Deepak Chopra, Bestselling author of The Seven Spiritual Laws of Success