This book was my first venture into the world of startups, and I couldn’t have had a better companion than author Ryan Allis, the hugely successful founder of iContact and author of Zero to One Million (McGraw Hill, 2008). Published first online at, it’s attracted over 100,000 unique visitors in its first six months, and we’re still working on it! I’m excited to see how this project continues to evolve, as I have no doubt it will.

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